The Representation Project
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ABOUT THE REPRESENTATION PROJECT

A different story.
A different future.

Feminist films. Youth voices. Culture change.

The Representation Project is a feminist media nonprofit. We make films and tell stories that name sexism where it lives, hand the mic to young leaders, and move communities from awareness to action on gender justice.

Discover our story
Miss Representation, the film that sparked The Representation Project2011 / THE FIRST CHAPTER
IT STARTED WITH A FILM.

The conversation
couldn’t end
at the credits.

In 2011, Jennifer Siebel Newsom’s Miss Representation brought media’s portrayal of women and girls into focus. Audiences wanted to keep the conversation going—and turn it into action.

She founded The Representation Project in response. Today, our work connects storytelling, education, and advocacy to challenge the expectations that hold people back.

From classrooms to community screenings, we invite people to question the messages they see and help change the stories we tell.

Explore our work
HOW WE MAKE CHANGE

See it.
Question it.
Change it.

01

Stories open the conversation.

Our documentaries examine gender, power, care, and inequality through the experiences of real people.

02

Education takes it further.

Film curricula and media literacy resources help students and communities examine the messages around them.

03

Action changes the narrative.

Campaigns including #NotBuyingIt and #AskHerMore invite people to challenge sexism in media and culture.

OUR STORY, IN MOTION

One story sparks
a movement.

2007 2026

  1. The beginning

    A story takes shape.

    Jennifer Siebel Newsom begins work on Miss Representation.

  2. Film

    Miss Representation

    Premieres at the Sundance Film Festival.

  3. Film

    The Mask You Live In

    Premieres at the Sundance Film Festival.

  4. Youth

    The next generation.

    The Representation Project launches its youth programs.

  5. Research

    Making the invisible visible.

    The Representation Project launches its media research initiative.

  6. Film

    The Great American Lie

    Premieres at the San Francisco International Film Festival.

  7. Community & campaigns

    More ways to take action.

    The #RespectHerGame campaign, The Power Hour, and Miss Rep’s Book Club debut.

  8. Film

    Fair Play

    Premieres at the Sonoma International Film Festival (SIFF).

  9. Campaigns

    #EndRape

    The Representation Project launches the #EndRape campaign.

  10. Education

    Meet GET.

    The Representation Project launches GET: the program curriculum, online hub, and youth clubs.

  11. Tribeca premiere
    June 7, 2026

    Miss Representation: Rise UP

    Premieres at the Tribeca Festival.

WHAT WE STAND FOR

Our values, in action.

01

Name it.

We say the thing directly. If we can’t name a problem, we can’t fix it.

02

Us, not me.

Progress is collective. We measure success by what communities do together after the credits roll.

03

Youth lead.

Young people are the storytellers and strategists of this movement right now, not someday.

04

Everyone’s equity.

Gender justice is for everybody, across gender, race, class, ability, and orientation.

05

Truth with teeth.

We defend informed perspectives and teach media literacy. Every fact we share comes with something to do about it.

06

Show what’s possible.

We point the camera at leaders worth admiring and futures worth building.

07

Make it, test it, learn.

Culture moves fast and so do we. We try new things, learn from mistakes, and keep moving.

THERE’S A PART FOR YOU.

Be part of what
happens next.

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